Serving up my thoughts since 2004

Domain Names Are Not Case Sensitive (and why a marketer should care)

Just a quick tip for all you Internet Marketers out there:

Domain names are not case sensitive.

Why should you care?

Which of the following is easier to read (and remember)? or

so … it makes sense to use a mixture of upper and lower case letters when you’re dealing with multi word domain names.


  1. Yeah,but i also take into consideration how people search.Will they make the first letter capitalize?or just leave everything in lower case?

  2. Ophir, you make a Good point!

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