Serving up my thoughts since 2004

Month: April 2005

Visitor Path Weirdness

We recently laucnhed a new shopping cart on our site, so I decided to check out how it’s doing. Most of the stats looked fine, but the visitor path report was showing almost impossible paths for the checkout process.
A normal path should look something like this:

  1. Add to cart
  2. Shipping info
  3. Billing info
  4. Confirm order
  5. Thank you

What we were getting was this:

  1. Add to cart
  2. Shipping info
  3. Home Page
  4. Billing info
  5. Confirm order
  6. Thank you

I had a few theories about why this was happening, but none of them really made much sense. Upon further investigations, I found the culprit. Instead of a dedicated 404 page, we were simply redirecting to the homepage. This includes 404 errors for images.
What was happening is that there was a bad link to an image on the page, so the homepage was being requested.
Of course visitors didn’t know the difference, but it was really messing up the web analytics.

Case solved!

Lower Blood Pressure

OK, your probably wondering why I named a post something about blood pressure. Well folks I’ve changed lanes. I’m now the Internet Marketing Manager at InterCure. They make a device that will lower blood pressure without side effects. It’s called “RESPeRATE to Lower Blood Pressure” (that’s the official name) but everyone just calls it RESPeRATE. Yea, the funky spelling is part of the branding as well. The cool thing is that this device really works. Don’t take my word for it – check the reviews on amazon.

So since I’m doing marketing now, I’m taking advantage of my blog for some free advertising.


So I get this new job (more to come) and I’m playing around with my sub domains and I accidentally change the directory for
This means that now shows a directory listing.

and no one tells me


So I finally notice this today (2 weeks later) and fix it.

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