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Archive for September, 2009

Domain Names Are Not Case Sensitive (and why a marketer should care)

Posted by ophir on 24th September 2009

Just a quick tip for all you Internet Marketers out there:

Domain names are not case sensitive.

Why should you care?

Which of the following is easier to read (and remember)?

www.primeoutlets.com or www.PrimeOutlets.com

so … it makes sense to use a mixture of upper and lower case letters when you’re dealing with multi word domain names.

Posted in Internet Marketing | 2 Comments »

Even Google Makes Mistakes

Posted by ophir on 22nd September 2009

I received an email last night to my gmail account (my browser is chrome).
Here is what it looked like:

google-apps-preview

I wanted to learn more, so I tried clicking on a few things, but nothing was clickable.

I then turned on images to see what I was missing and got this version:

google-apps-with-images

See the difference?

The ONLY call to action in the email is the learn more button at the bottom which is an image!

While it might make sense having the call to action being an image if the entire email is an image (which is not always a good idea) having most of the email text and ONLY the call to action be an image is very confusing.

Also, you should always preview your email blasts with images off before sending.

Posted in Google Website Optimizer | 1 Comment »

Wordpress for the iphone

Posted by ophir on 19th September 2009

Wouldn’t it be great if you could write posts on your blog from anywhere, even with no Internet connectivity?

Well I just downloaded the wordpress app for my iPhone and am writing this in the subway :)
Hopefully I’ll be writing more posts now.

Posted in Helpful Stuff | 1 Comment »