About Me
Hi there and welcome to my site.
I’m a web analyst living in New York City.
I currently work for POP.
I specialize in web analytics and conversion rate optimization.
I also have significant experience in SEM & SEO.
I’m also a Google Website Optimizer Guru. I co-authored the official Techie Guide to Google Website Optimizer.
If you’re trying to implement Google Website Optimizer and you’re running into issues - I can solve your problem. Guaranteed.
The best way to contact me is simply send me an email at ophir.prusak@gmail.com
A few lesser known tidbits about me:
- I got my first computer in 1980 (an Apple II+)
- I’ve been online since 1992
- I’ve been working professionally with Internet technologies since 1994.
If you want more information about my professional life, check out my LinkedIn profile.
Thanks for stopping by,
Ophir
August 9th, 2007 at 6:41 am
Hi,
I left this question on the Google groups forum, but I thought I’d ask this directly too — do you know if you can test a lead generation campaign versus a page that asks for the sale right away?
Basically I want to test this page http://www.mobalrental.com/gsm/handsets.asp as it is versus the same page but with a sign up form for a free guide and email follow ups.
Because my second version will be encouraging people the leave the site before they purchase, will GWO recognize them if they return as originally signing up for the guide, or will they be counted as a new visitor again?
I know my lead gen campaign has a much higher conversion rate than the landing page alone, but I want to prove it!
Thanks if you can help!
Michael Furniss
January 5th, 2008 at 3:29 pm
Hi Machael,
GWO used to have a 30 minute session cookie but they changed it a while back to a 2 year cookie (if I remember correctly).
In other words - if they come back later and make a purchase GWO will still remember the first visit and attribute the conversion to the version they first saw.
Sorry for the delayed response.
- Ophir