I came across this question on the Google Website Optimizer group:
Hi, I run a website where I sell 7 different products each at a different price level.
I am wondering whether there’s a way so that I can track the changes I make in terms of their effect on my overall revenue?
From a marketing perspective, this raises an interesting question.
Will the test version with the best conversion rate always bring the most revenue?
If what you are testing has no relationship to what you are selling, then probably yes.
On the other hand, lets say you want to test what product you should be highlighting.
In such a case, measuring overall revenue makes sense.
So here is how I would do it…