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	<title>Prusak.com</title>
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	<link>http://www.prusak.com</link>
	<description>Online Since 1996</description>
	<pubDate>Wed, 06 Aug 2008 21:45:24 +0000</pubDate>
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		<title>Always Be Testing: The Complete Guide to Google Website Optimizer</title>
		<link>http://www.prusak.com/always-be-testing-the-complete-guide-to-google-website-optimizer/</link>
		<comments>http://www.prusak.com/always-be-testing-the-complete-guide-to-google-website-optimizer/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 21:45:24 +0000</pubDate>
		<dc:creator>ophir</dc:creator>
		
		<category><![CDATA[Google Website Optimizer]]></category>

		<guid isPermaLink="false">http://www.prusak.com/?p=92</guid>
		<description><![CDATA[There&#8217;s a new book in town.
Always Be Testing:
The Complete Guide to Google Website Optimizer
While the book was being written a few months ago, I had the opportunity to discus the technical side of using Google Website Optimizer with one of the authors, John Quarto-vonTivadar.
The book mentions me in a few places and lists www.prusak.com in [...]]]></description>
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		</item>
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		<title>Google Website Optimizer Video Tutorial</title>
		<link>http://www.prusak.com/google-website-optimizer-video-tutorial/</link>
		<comments>http://www.prusak.com/google-website-optimizer-video-tutorial/#comments</comments>
		<pubDate>Mon, 12 May 2008 20:05:56 +0000</pubDate>
		<dc:creator>ophir</dc:creator>
		
		<category><![CDATA[Google Website Optimizer]]></category>

		<category><![CDATA[tutorials]]></category>

		<guid isPermaLink="false">http://www.prusak.com/?p=89</guid>
		<description><![CDATA[
A few months ago a created a Google Website Optimizer Video Tutorial
I really didn&#8217;t do much with it, and since then they&#8217;ve slightly updated the interface.
The good thing is that it provides a step-by-step guide explaining exactly how to setup a test, as well as some interesting background information and common mistakes to avoid.
If you [...]]]></description>
		<wfw:commentRss>http://www.prusak.com/google-website-optimizer-video-tutorial/feed/</wfw:commentRss>
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		<item>
		<title>Conversion Confidence Level Calculator</title>
		<link>http://www.prusak.com/confidence-level-calculator/</link>
		<comments>http://www.prusak.com/confidence-level-calculator/#comments</comments>
		<pubDate>Wed, 07 May 2008 19:17:48 +0000</pubDate>
		<dc:creator>ophir</dc:creator>
		
		<category><![CDATA[Google Website Optimizer]]></category>

		<guid isPermaLink="false">http://www.prusak.com/?p=86</guid>
		<description><![CDATA[One of the most common questions when setting up an experiment in Google Website Optimizer is how long will the experiment take?
In other words, how long will it take to have &#8220;enough&#8221; data.
The official Google Website Optimizer docs say:
https://www.google.com/analytics/siteopt/siteopt/help/techoverview.html
If one combination emerges as a clear winner, in the future it will exceed the performance of [...]]]></description>
		<wfw:commentRss>http://www.prusak.com/confidence-level-calculator/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Revenue Tracking with Google Website Optimizer</title>
		<link>http://www.prusak.com/revenue-tracking-with-google-website-optimizer/</link>
		<comments>http://www.prusak.com/revenue-tracking-with-google-website-optimizer/#comments</comments>
		<pubDate>Thu, 28 Feb 2008 23:13:24 +0000</pubDate>
		<dc:creator>ophir</dc:creator>
		
		<category><![CDATA[Google Website Optimizer]]></category>

		<guid isPermaLink="false">http://www.prusak.com/archives/2008-02-28/revenue-tracking-with-google-website-optimizer/</guid>
		<description><![CDATA[I came across this question on the Google Website Optimizer group:

Hi, I run a website where I sell 7 different products each at a different price level.
I am wondering whether there&#8217;s a way so that I can track the changes I make in terms of their effect on my overall revenue? 
From a marketing perspective, [...]]]></description>
		<wfw:commentRss>http://www.prusak.com/revenue-tracking-with-google-website-optimizer/feed/</wfw:commentRss>
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		<item>
		<title>Get Total Control of Google Website Optimizer</title>
		<link>http://www.prusak.com/get-total-control-of-google-website-optimizer/</link>
		<comments>http://www.prusak.com/get-total-control-of-google-website-optimizer/#comments</comments>
		<pubDate>Wed, 06 Feb 2008 20:06:01 +0000</pubDate>
		<dc:creator>ophir</dc:creator>
		
		<category><![CDATA[Google Website Optimizer]]></category>

		<guid isPermaLink="false">http://www.prusak.com/archives/2008-02-06/get-total-control-of-google-website-optimizer/</guid>
		<description><![CDATA[One of the limitations of Google Website Optimizer is that you have no control over which combination will be displayed to a user.
Wouldn&#8217;t it be great to have total control over which variation is displayed in each section?
For example, lets say you want to test a new navigation scheme that required testing of the page [...]]]></description>
		<wfw:commentRss>http://www.prusak.com/get-total-control-of-google-website-optimizer/feed/</wfw:commentRss>
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		<item>
		<title>Good Online Marketing Books</title>
		<link>http://www.prusak.com/good-online-marketing-books/</link>
		<comments>http://www.prusak.com/good-online-marketing-books/#comments</comments>
		<pubDate>Fri, 26 Oct 2007 18:01:25 +0000</pubDate>
		<dc:creator>ophir</dc:creator>
		
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.prusak.com/archives/2007-10-26/good-online-marketing-books/</guid>
		<description><![CDATA[Here&#8217;s a short list of some of the online marketing books I&#8217;ve read over the past few years (in no particular order).
Influence: The Psychology of Persuasion
You need to read this book. Even if your not in marketing, this is one of the better books I have ever read that explains the why and not just [...]]]></description>
		<wfw:commentRss>http://www.prusak.com/good-online-marketing-books/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Google Optimizer A/B Test With a Private Conversion Page</title>
		<link>http://www.prusak.com/google-optimizer-ab-test-with-a-private-conversion-page/</link>
		<comments>http://www.prusak.com/google-optimizer-ab-test-with-a-private-conversion-page/#comments</comments>
		<pubDate>Tue, 09 Oct 2007 20:39:38 +0000</pubDate>
		<dc:creator>ophir</dc:creator>
		
		<category><![CDATA[Google Website Optimizer]]></category>

		<guid isPermaLink="false">http://www.prusak.com/archives/2007-10-09/google-optimizer-ab-test-with-a-private-conversion-page/</guid>
		<description><![CDATA[I just received an email with this question:
I&#8217;m trying to set up an GWO A/B test, but I&#8217;m having a problem
completing the set-up of the test because the confirmation page
requires a login.  It&#8217;s not a public page because there&#8217;s sensitive
order info on there.   So we&#8217;ve got the CWO code posted on the
confirmation page but [...]]]></description>
		<wfw:commentRss>http://www.prusak.com/google-optimizer-ab-test-with-a-private-conversion-page/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Why you NEED to be using Google Analytics with Google Website Optimzer</title>
		<link>http://www.prusak.com/why-you-need-to-be-using-google-analytics-with-google-website-optimzer/</link>
		<comments>http://www.prusak.com/why-you-need-to-be-using-google-analytics-with-google-website-optimzer/#comments</comments>
		<pubDate>Fri, 07 Sep 2007 16:00:20 +0000</pubDate>
		<dc:creator>ophir</dc:creator>
		
		<category><![CDATA[Google Website Optimizer]]></category>

		<guid isPermaLink="false">http://www.prusak.com/archives/2007-09-07/why-you-need-to-be-using-google-analytics-with-google-website-optimzer/</guid>
		<description><![CDATA[I&#8217;ve written in past posts about how to get all of the great GA data for each of your combinations in GWO.
A couple of months ago I ran an experiment that showed me why doing so isn&#8217;t just a &#8220;nice thing to have&#8221;, but a necessity.
I was comparing two significantly different versions of a promotion [...]]]></description>
		<wfw:commentRss>http://www.prusak.com/why-you-need-to-be-using-google-analytics-with-google-website-optimzer/feed/</wfw:commentRss>
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		<item>
		<title>Improved Whole Page Testing with Google Website Optimizer</title>
		<link>http://www.prusak.com/improved-whole-page-testing-with-google-website-optimizer/</link>
		<comments>http://www.prusak.com/improved-whole-page-testing-with-google-website-optimizer/#comments</comments>
		<pubDate>Thu, 05 Jul 2007 19:39:03 +0000</pubDate>
		<dc:creator>ophir</dc:creator>
		
		<category><![CDATA[Google Website Optimizer]]></category>

		<guid isPermaLink="false">http://www.prusak.com/archives/2007-07-05/improved-whole-page-testing-with-google-website-optimizer/</guid>
		<description><![CDATA[UPDATE: (Sep 6, 2007) Google just redid the entire A/B split testing process. See:
 http://adwords.google.com/support/bin/answer.py?answer=71362 
While GWO&#8217;s was originally created to test specific elements within a page, sometimes you want to test totally different versions of a page.
Lets say you want to test three totally different versions of page1.html. You create three new pages: page1a.html, [...]]]></description>
		<wfw:commentRss>http://www.prusak.com/improved-whole-page-testing-with-google-website-optimizer/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Google Website Optimizer and Analytics Bugfix</title>
		<link>http://www.prusak.com/google-website-optimizer-and-analytics-bugfix/</link>
		<comments>http://www.prusak.com/google-website-optimizer-and-analytics-bugfix/#comments</comments>
		<pubDate>Thu, 14 Jun 2007 03:08:20 +0000</pubDate>
		<dc:creator>ophir</dc:creator>
		
		<category><![CDATA[Google Website Optimizer]]></category>

		<guid isPermaLink="false">http://www.prusak.com/archives/2007-06-13/google-website-optimizer-and-analytics-bugfix/</guid>
		<description><![CDATA[A few weeks ago Shawn Purtell from ROI Revolution wrote an excellent article on combining GWO with GA. If you haven&#8217;t read his article - please do so now. This posting describes a bug fix for his code, but you really should first read his article to fully understand how to use it.
I just found [...]]]></description>
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