I just noticed a new feature on amazon. Links to external reviews. The new section is called “News and Reviews About This Product “.

For example, I was looking at the page for the canon sd500
Sure enough, there were three links to reviews from some of the top digital camera sites. Albeit, the links did open up new windows, but why chance sending away visitors?

My first theory was that these sites are probably amazon affiliates, so in essence any purchases would be sending buyers back to amazon. This was not the case. The sites obviously use non amazon online stores, some of which are cheaper than amazon.

I’m guessing this is more of a test at the moment than something which is a sure win for the site.

What do you think?