If you want to know how to use the Internet to market your web site, here is a short tutorial I’ve written based on my own experience doing Internet marketing. This tutorial is meant only to be a starting point to help people who don’t know where to get started. Also, this tutorial will not be covering any offline marketing or the basics of marketing in general. Even if you’re the top result on Google for the term “yellow tomatoes”, that won’t help you much if you’re selling green apples.
I work for a company called InterCure that manufactures a medical device called Resperate. Resperate is a medical device that lowers your blood pressure. For this tutorial, I’ll be using our web site http://www.resperate.com as an example.
I’d like to divide our marketing efforts in to two distinct goals
- Getting more people to come to our site
- Getting the people who come to our site to buy the product
Of course that’s a bit of an over simplification, but the general idea is accurate.
Getting more people to come to our site
This is also sometimes called getting more traffic to your site. There are two main ways to get more traffic to your site.
- Improved search engine listings and links to your site
- Paid advertising
The topic of getting improved search engine listing is world unto itself. There are plenty of books/services/sites on the subject. The two terms you should be familiar with are SEO – Search Engine Optimization and SEM – Search Engine Marketing. Both term are similar. SEM is a bit newer.
more to come later …