I’ve been using Google Website Optimizer (GWO) extensively since it started beta around November 2006. A couple of weeks ago I wrote a post with some of my ideas on Google Website Optimizer Suggestions. Since then I’ve been doing some testing and research on how to get the most out of GWO. If you’re brand new to the whole concept of split testing or if you’ve never used Google Website Optimizer before, I suggest you first check out their site. For the rest of this posting I’m going to assume you at least viewed their flash tutorial.
First of all, some basic concepts about how GWO works at the technical level.
GWO has three main functions as part of the service:
This is not the case.
With that in mind, here are some advanced techniques not covered in the basic tutorial on their site.
– Multi-Page Tests –
One of the real world items I wanted to test was a “Next Section” button for our web site. The problem is that a visitor needs to see the same version of the button on each of the pages it appears. If you’re using the single test page mindset, you’re up a creek without a paddle.
I also emailed our Google rep who confirmed that this will work fine.
– Show the same element multiple times on single page –
If you have an element that appears multiple times on the same page (like a call to action) you can simply copy the entire section and it works fine. Each of the sections will show the same version. The section name must be the same for all of the sections you want to be identical. After some digging, I found that this is actually covered in the GWO documentation, but it’s hidden pretty deep.
– Multiple conversion pages for a single experiment –
Just copy the conversion code to any page you want to be counted as a conversion. GWO doesn’t really care what URL you used for the conversion URL when you setup the test.
– Conversion event based on an action, not a page view-
I hope this helps anyone using Google Website Optimizer.
If you have any questions – feel free to ask.