Prusak.com

I was just thinking yesterday that I’m feeling unsatisfied and was trying to figure out what was missing. Then I realized – I need to write more.

I know a lot of stuff. I’m a very bright guy and I like to teach. The problem is that I think to much about what I’m going to do and how I’m going to do it, and I don’t spend enough time just doing it.

So I’m doing it now – I’m writing. I have tons of ideas what to write about.

Like for instance, spam. It’s a problem that effects everyone, and there is a fairly simple change that spam aware email clients can make that would help a lot. I’ll write more on this in a separate post.

Or the fact that most web sites are missing a big piece of the puzzle about how to create web sites that “get the job done”. I’m fortunate enough to have worked on all aspects of a web site to know how most people who work on a web site think.

The tech people are thinking about performance, security, scalability etc. The designers are thinking about does it look good, clean, etc. The biz dev / marketing people are usually thinking about what offers to make, copy-writing, messaging, branding etc.

What most web sites do not think about is conversion. Again, this is a subject that I’m sure I’ll write about in detail in a future post.

For now, I just want to keep on writing as I think without worrying to much about what I’m writing. In the past I used to write a line and then edit it to death and then write another line and then edit it again and so on. I guess I just need to write as my thoughts come to me and edit it all at the end.

Heck, I even bought a book called “How to write”. I think that’s the title, but instead of now going and finding the book and making sure this in indeed the correct title and thus loosing the momentum of writing, I’ll just keep on writing.

I must say, this is great. Just rambling along as the thoughts come to me.

Well, I guess that’s it for now. I’ll be sure to write some more soon, but I guess I should quite while I’m ahead.

I’m sure you’ll hear from me again soon,
Ophir

P.S.
I’ve read in several places that the best way to write online is that instead of trying to write to the “masses”, just try to imaging that you’re writing to one single person. I must say that this seems to be working for me.

P.S.S
If you have read this so far, It would be great if you sent me a note just letting me know:)