Comments on: Are You Optimizing The Wrong Pages? http://www.prusak.com/are-you-optimizing-the-wrong-pages/ Online Since 1996 Fri, 18 May 2012 01:54:38 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Ron Spinner http://www.prusak.com/are-you-optimizing-the-wrong-pages/comment-page-1/#comment-18729 Ron Spinner Tue, 19 May 2009 04:22:43 +0000 http://www.prusak.com/?p=93#comment-18729 To amplify your point here is another example where traffic is secondary. As one who does a lot of testing on many websites I would say that the state of the pages can also be a big factor. For example, you may see things on the home page that you can easily change and cause a big difference whereas the product page is in good shape. In that case you may get better results by starting with the home page. To amplify your point here is another example where traffic is secondary. As one who does a lot of testing on many websites I would say that the state of the pages can also be a big factor. For example, you may see things on the home page that you can easily change and cause a big difference whereas the product page is in good shape. In that case you may get better results by starting with the home page.

]]> By: ophir http://www.prusak.com/are-you-optimizing-the-wrong-pages/comment-page-1/#comment-18502 ophir Wed, 10 Sep 2008 18:30:57 +0000 http://www.prusak.com/?p=93#comment-18502 I wouldn't go as far as saying "it would be best to first test the product page" without knowing more specific data about the pages in question. I purposely oversimplified the picture where in real life there are many additional factors to look at. The sole point of my posting was to debunk the mindset that it's always better to start with high traffic pages. Ophir I wouldn’t go as far as saying “it would be best to first test the product page” without knowing more specific data about the pages in question. I purposely oversimplified the picture where in real life there are many additional factors to look at.

The sole point of my posting was to debunk the mindset that it’s always better to start with high traffic pages.

Ophir

]]> By: Dan Shields http://www.prusak.com/are-you-optimizing-the-wrong-pages/comment-page-1/#comment-18501 Dan Shields Wed, 10 Sep 2008 17:25:47 +0000 http://www.prusak.com/?p=93#comment-18501 Very interesting. So it seems it would be best to first test the product page to increase conversion of 15% on there and once you have done that test the homepage to get more people to the product page increasing the amount of conversions from the product page again. I'm not a big numbers guy but since the homepage is the page funneling to the product page the number of final conversions are the same so of course the percentage is going to be higher on the page with less visitors and the same amount of conversions. Not sure I did this right but if you just compare the two pages themselves by running the homepage with the following version a 5000 visitors 1500 conversions version b 5000 visitors 1725 conversions The confidence level was 99% Very interesting. So it seems it would be best to first test the product page to increase conversion of 15% on there and once you have done that test the homepage to get more people to the product page increasing the amount of conversions from the product page again.

I’m not a big numbers guy but since the homepage is the page funneling to the product page the number of final conversions are the same so of course the percentage is going to be higher on the page with less visitors and the same amount of conversions.

Not sure I did this right but if you just compare the two pages themselves by running the homepage with the following

version a 5000 visitors 1500 conversions
version b 5000 visitors 1725 conversions

The confidence level was 99%

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